As the 2015 World Health Oral Day approaches, leading oral hygiene brand, Oral B, has rolled out a pan-Nigeria oral care programme through its mobile dental clinic (MDC), to offer free dental services to Nigerians.
The MDC, which avails Nigerians the opportunity of getting free dental check-up from practicing dentists, as well as counseling on how to achieve and maintain complete oral hygiene, will be touring key Nigerian cities for the next 12 weeks.
Consumers can participate on the brand’s social media platforms – Facebook, Instagram & Twitter – by voting for a location that they will like the mobile dental clinic to visit. The location with the highest votes will be visited by the professional Oral B dentists each week.
Speaking on the initiative, the Brand Manager for Oral B, Folarin Ojo stated that the activation which is in its fourth year is the brand’s way of giving back to Nigerians – by giving them healthier, stronger teeth also, drive oral health awareness especially in the build-up to the 2015 World Oral Health Day (WOHD) coming up on 20th March.
“The WOHD is an international day to celebrate the benefits of a healthy mouth and to promote worldwide awareness of the issues around oral health and the importance of looking after oral hygiene to everyone old and young.
It is a day for people to have fun – a day that should be full of activities that make us laugh, sing and smile”, he said.
Ojo also stated that the “Smile for Life” theme for this year’s World Oral Health Day (WOHD) aligned with Oral B’s purpose of transforming oral health and beauty to help Nigerians confidently engage in life with healthy smiles.
The mobile dental clinic recently visited a popular rural market in Agege, a suburb in Lagos where hundreds of consumers were attended to by the Oral B dentists who offered expert advice on oral hygiene.
“We encourage you to watch out for the Oral B Mobile Dental Clinic in your neighborhoods. The MDC will tour almost all the cities in the country prior to the 2015 WOHD and beyond. We enjoin people to make adequate use of the opportunity which comes at no cost,” Folarin said.
