Procter & Gamble’s anti-bacterial soap, Safeguard says its partnership with the popular children-centric TV series, Nnenna and Friends by Wale Adenuga Productions, to host Nigerian children to a fun-filled and educational celebration was driven by its passion to promote the health status of the children of Nigeria.
The partnership which saw the attendance of over 7,000 children from various parts of Lagos State was part of the company’s efforts to mark this year’s Children’s Day held on May 27.
Tolulope Pogoson, Safeguard’s Brand Manager, said P&G was excited to sponsor the Nnenna and Friends Children’s Day celebration because it is a platform for the company to demonstrate its dedication to the health of Nigerian families, particularly the children, who are the leaders of tomorrow.
She further said the sponsorship was in line with the company’s vision of touching and improving lives now and for generations to come
While addressing the children during the Safeguard Quiz, Pogoson said that the future awaits children who reach for their dreams and stay physically healthy, and encouraged them to remain healthy in their journey to become tomorrow’s leaders.
“In order for you to attain your dreams of becoming future leaders, you must stay healthy and strong. It is important you observe basic hygiene rules which involve washing your hands regularly with Safeguard soap; ensuring you have your bath with any of Safeguard’s soap; and ensuring your environment and surroundings are clean at all times,” she said.
She further said that the Safeguard soap offers the family double protection against germs for up to 12 hours and, that was why it was the only anti-bacterial soap that had been endorsed by the Africa Medical Association (AFMA).
The organizers of the Nnenna and Friends Children’s Day celebration, represented by Wale Adenuga, commended Procter & Gamble for sponsoring the event with the leading anti-bacterial soap, Safeguard.
He noted that the sponsorship was a reflection of the company’s total commitment to improving lives.
Some other attractions at the event included Safeguard quiz, which saw over twenty children win different variants of Safeguard Soaps including the newly introduced Aloe Vera and Menthol; a musical performance by 9ice, games, comedy, dance, and drama.
