Leading international manufacturer of biscuits and confectionery and home to iconic brands including McVitie’s, Godiva, Haansbro and Ulker, Pladis has launched a grand promotional campaign in celebration of the 125th anniversary of its famously loved McVitie’s Digestive biscuits.
The company announced the promotion at a media event held at the Renaissance Hotels in Lagos Tuesday.
According to Pladis, the 125th anniversary promo which commenced on the 4th July, 2017 would last for 3 months and would see customers winning a plethora of prizes which includes N1 million each for 3 consumers, N500, 000 each for 6 consumers, N200, 000 each for 15 consumers and instant airtime for 45, 000 consumers.
Speaking to journalists on the decision to launch a promotional campaign in celebration of the milestone, the Managing Director of Pladis Nigeria Kwame Wiafe said,” The McVitie’s Digestive brand had enjoyed a lot of consumer love and support for over 12 decades across the globe including Nigeria. We therefore decided to commemorate this milestone by rewarding the very people who have made the McVitie’s Digestive brand story a successful one, that is, our loyal consumers”.
Explaining the selection process, the Marketing Director, Pladis Nigeria, Toyin Nnodi stated,” To make the promotion transparent and fair, all prizes won will be mutually exclusive to consumers. This means that once a particular phone number has been drawn for any of the prizes, it will be excluded from subsequent draws. This has been done to give all McVitie’s Digestive lovers an equal chance to win prizes at any time within the duration of the promo, irrespective of when they entered into the promo and to avoid unchecked multiple winnings”.
Nnodi further stated that the anniversary promotion was the first roll out of exciting new developments from the brand adding,” We are constantly thinking of ways to uphold the brand’s promise of providing happiness and deliciousness to consumers all over the world with every biscuit bite and we will have some exciting new developments this year”.
She said that to participate in the 125th anniversary promo and stand a chance to win exciting cash and gifts, all consumers needed to do is to buy any of the McVitie’s Digestive 125th anniversary promotional packs which are available in 40grams, 104grams, 208grams as well as 302grams sizes, look for the white label pasted on any of the special promotion packs, scratch the foil on the white label to reveal the unique promotion code, text the code on the white label to the SMS short code 55332 to enter the draws for a chance to win any of the promo prizes.
She continued,” Each mobile number that enters the promo would have an equal chance to win any of the prizes of airtime or cash at any time during the promo duration from 1st July to 30th September, 2017 irrespective of when it entered into the promo. Airtime prizes of N100, N200 or N500 denominations would be won by a total of 750 winners everyday from Monday to Friday for 12 weeks”.
The Marketing Director added that the cash presentations would be held on the last Friday of each of the 3 months in the office of A&P Foods Limited where the winners would be invited to Lagos from any part of the country and all expense including accommodation for the winners in Lagos borne by the company and subsequently aired on national network television stations.
“So, what are you waiting for? Go buy your favorite McVitie’s Digestive biscuit, enjoy delicious taste and participate in the promotion. In the next few weeks, we could be featuring you as one of the winners, after you have received that life changing phone call from McVitie’s Digestive, confirming you as one of their 125th anniversary promotion winners”, Nnodi said adding that the promo had been approved by the National Lottery Commission who were present at the launch.
In 1892, Alexander Grant, aMcVitie’s employee created the first and original Digestive biscuit and the secret recipe is still being used widely across the globe. Pladis products including McVitie’ Digestives reach approximately 4 billion people worldwide.
Pladis is a global biscuit and confectionery company with operations in 120 countries across Europe, the Middle East, Africa, Asia and the Americas. With annual revenues of US$5.2 billion, Pladis has 36 factories in 13 countries and employs 26, 000. The company is owned by Yildiz Holding, the largest food company in CEEMEA and combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’e and Ulker brands.
With a commitment to”promise happiness to the world with every bite”, the company delights consumers with products in sweet and savory biscuits, wafer, cake, chocolate, gum and categories.
Photo: Marketing Director, Pladis Nigeria, Toyin Nnodi Explaining the Promotional Campaign at a media event to mark the 125th anniversary of McVitie’s in Lagos Tuesday.
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